Jesus Christ may be a universal religious and cultural icon, but according to the U.S. Patent and Trademark Office, only one group can him their own. And it isn’t a church.
The Italian company Jesus Jeans took ownership of the word in 2007. Ever since, they have been fending off the trademark efforts of other Christian-minded clothing start-ups, from Sweet Jesus to Jesus Couture, by threatening to sue. Attorneys for Jesus Jeans say they are just trying to protect their brand, which is why they don’t protest when a church wants to screen-print t-shirts featuring Jesus. Good thing too. Suing a church for promoting its own god could get a little awkward.
Over here at The Interloper, we’re not really sure what to think about this one. But if even Jesus is getting corporatized, we’re a little scared for our own humble racket.